Privacy Policy

PPC Kingdom Ltd (“PPC Kingdom,” “we,” “us,” or “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website at www.ppckingdom.com (“the website”) or engage with our PPC services.

We value your trust and take data privacy seriously. If we ask you to provide any information that can identify you while using our website, it will be used in accordance with this policy. We may update this privacy notice from time to time—any changes will be reflected on this page.

About Us

This website is operated by PPC Kingdom Ltd, a private limited company registered in England and Wales (Company number 16051027)
Registered office:

20 Wenlock Road, London, England, N1 7GU

PPC Kingdom Ltd is the data controller responsible for the handling of your personal information in accordance with applicable UK data protection laws.

If you have any questions regarding this policy, you can contact us at luigi@ppckingdom.com.

What Data We Collect

We may collect and process the following categories of personal information:

• Identity Data – e.g. your name or similar identifying details
  Contact Data – such as your email address, phone number, or business address
• Technical Data – including IP address, browser type, device information, and operating system
• Usage Data – such as how you interact with our site, pages visited, and navigation patterns
• Marketing Preferences – such as your opt-in choices for updates or promotions

We do not collect any sensitive personal data or information related to criminal records via our website.

How We Use Your Data

We will only use your personal data when legally permitted. The reasons may include:

• To provide our services – such as responding to your enquiries or delivering PPC audits or reports
• To improve our website – by analysing usage to enhance performance and user experience
• To send marketing – with your consent, we may contact you with updates about our services or offers. You can unsubscribe at any time
• To comply with legal obligations – such as fulfilling regulatory requirements
  If you believe any of our processing activities affect your rights, you may contact us at luigi@ppckingdom.com.

Use of AI in Our PPC Services

PPC Kingdom uses artificial intelligence (AI) to support the efficiency and precision of our PPC services. We apply AI tools across several areas of our campaign delivery and management, always in line with data protection standards.

AI is used for the following purposes:

• Campaign Optimisation – AI helps adjust bids, target the right audience segments, and improve ad placements
• Performance Analysis – AI analyses campaign performance data to highlight areas for improvement
• Reporting & Insights – we use AI-driven insights to deliver faster, data-backed reporting
• Ad Copy Suggestions – while humans always approve the final version, AI may assist in generating suggestions

Our approach to AI includes:

• Transparency – We’re clear about how and when AI is used
• Fairness – All tools are tested to avoid bias or unfair decision-making
• Human Oversight – Every AI-assisted outcome is reviewed by a member of our team
• Data Protection – All AI-related data processing complies with UK GDPR principles

  You can request information about how AI is used in your campaigns or object to automated decision-making where applicable.

Sharing Your Data

We only share your data when necessary and with appropriate safeguards. This may include:

• Third-party providers – such as hosting platforms, analytics tools, or software providers who assist in delivering our services
• Business transitions – such as mergers or acquisitions, under appropriate confidentiality protections
• Legal obligations – where required by law or to enforce our terms
  We ensure all third parties respect your privacy and comply with relevant laws.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Request corrections to inaccurate or incomplete information
• Request the deletion of your personal data (where appropriate)
• Restrict or object to certain processing activities
• Withdraw consent to marketing at any time
• Request a copy of your data in a structured, machine-readable format

You may also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Security

We use a combination of technical and organisational measures to secure your data. While no system is ever completely secure, we take appropriate steps to reduce risk and protect your information from unauthorised access or misuse.

Data Retention

We keep your data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal or contractual obligations. For further details on data retention, please contact us.

Cookies

Our website uses cookies to improve your experience. These small files help us understand user behaviour and tailor content. Cookies may be used to:

• Monitor traffic and engagement
• Remember preferences between visits
• Improve overall site usability

You can manage or disable cookies in your browser settings. For more information, please refer to our Cookie Policy.

External Links

Our website may include links to third-party websites. We are not responsible for their privacy practices, and we encourage you to read their privacy policies before providing any personal data.

Last updated: 14/04/2025
For further questions or to exercise your rights, contact us at luigi@ppckingdom.com.